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Although search engines treat socially shared links differently than other types of links, they notice them nonetheless.

These signals, and many more, are considered by professional SEOs when measuring link value and a site's link profile.

You may also enjoy some further on the Moz Blog reading about search engine valuation of links.

Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors (see Search Engine Ranking Factors).

Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority.

For search engines that crawl the vast metropolis of the web, links are the streets between pages.Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways.By looking at these links in the aggregate, search engines can understand the "link neighborhood" in which your website exists.Thus, it's wise to choose those sites you link to carefully and be equally selective with the sites you attempt to earn links from. Sites that were once popular often go stale, and eventually fail to earn new links.Some estimate as much as 60% of the web's pages are spam.In order to weed out this irrelevant content, search engines use systems for measuring trust, many of which are based on the link graph.The more popular and important a site is, the more links from that site matter.

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